Campaign details
Brand: Home BoxBrand owner: Landmark GroupAgency: Liwa Content DrivenMarket: United Arab EmiratesIndustries: Furniture & furnishings retailMedia channels: Mobile & apps,Online video,Print - general, unspecified, Radio & audio, Sales promotion, Social mediaBudget: Up to 500k
Executive summary
The unique cultural setting of the UAE, with its 89% expat population, provided unique opportunities – and equal challenges – to brands.
Home Box was just a seven-year-old brand amongst established others. Although Home Box appealed to all value-seekers, across ethnicities, the numbers showed a greater affinity with Asian...