Campaign details
Brand: Jacques Chirac School GroupBrand owner: Jacques Chirac School GroupAgencies: TNC - The Next Click, MediamaticMarket: MoroccoIndustries: Educational, universitiesMedia channels: Content marketing, Direct marketing, Email marketing, Mobile & apps, Public relations, Radio & audio, Social media, Websites & micrositesBudget: Up to 500k
Executive summary
The Jacques Chirac school group was part of the AEFE school network, a real asset for the school but one that posed two problems:
- A long and stressful admissions procedure.
- A significant risk of losing leads to other schools during this...