Campaign details
Brand: JawwyBrand owner: Saudi Telecom CompanyAgencies: FP7 McCann Dubai, FP7 McCann RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Packaging & design, Social mediaBudget: Up to 500k
Executive summary
Jawwy, a young Saudi telco brand, sees itself as the David to Goliath in its category. This is because its SIMs offer customers greater control and flexibility over their plans compared to the competition.
This isn't by accident. It is the result of the brand's promise to deliver a fairer telco service....