Campaign details
Brand: McCaféBrand owner: McDonald'sLead agency: FP7 McCann DubaiContributing agencies: UM Dubai, Studio M Dubai, Starcom DubaiMarket: United Arab EmiratesIndustries: Restaurants & takeawaysMedia channels: Newspapers, Online display, Outdoor, out-of-home, Programmatic display, Social media, Websites & micrositesBudget: 500k - 1 million
Executive summary
F&B brand McCafé, a new entrant to a complex category, used the power of simplicity to find its place in the overly saturated UAE market.
In the UAE, the on-trade coffee category is a playground where global brands and local cafés compete...