Nissan Altima: Bio-Colour

Car manufacturer Nissan Middle East attracted younger buyers to its Altima marque by giving them an opportunity to personalise their car colour based on their DNA, improving the brand's tech credentials and boosting sales in the United Arab Emirates.

Campaign details

Brand: Nissan AltimaBrand owner: Groupe RenaultAgency: TBWA\RAADMarket: United Arab EmiratesIndustries: Mid-size, large family carMedia channels: Email marketing, Online video, Social media, Websites & micrositesBudget: 1 - 3 million

Executive summary

This is the story of how Nissan Middle East used an innovative campaign to launch the new Altima in 2019 and position it as the most intelligent, tech-advanced and athletic mid-sized sedan in the segment, thus enhancing the perception of Nissan as a brand that offers technologically advanced vehicles.

The challenge:launch the Altima under...

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