Pepsi x Lay's: Playing soccer in supermarkets

Soft-drink brand, Pepsi, and Lay's potato chips created a record-breaking virtual chain of people passing a football to amplify its UEFA Champions League sponsorship in Saudi Arabia.

Campaign details

Brand: Pepsi x Lay'sBrand owner: PepsiCoAgency: MindspaceMarket: Saudi ArabiaIndustries: Carbonated soft drinks, Savoury snack, potato crispsMedia channels: Online video, Point-of-purchase, in-store, Public relations, Sales promotion, Social mediaBudget: 500k - 1 million

Executive summary

Origin

Pepsi and Lay's relationship with consumers was built on shared passions for music, food, entertainment and sports. The ingredients that, along with PepsiCo products, guarantee a good time. That's why PepsiCo's UEFA Champion's League sponsorship was a great opportunity to turn Pepsi and Lay's brand values into a catalyst for bringing...

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