Campaign details
Brand: Pepsi x Lay'sBrand owner: PepsiCoAgency: MindspaceMarket: Saudi ArabiaIndustries: Carbonated soft drinks, Savoury snack, potato crispsMedia channels: Online video, Point-of-purchase, in-store, Public relations, Sales promotion, Social mediaBudget: 500k - 1 million
Executive summary
Origin
Pepsi and Lay's relationship with consumers was built on shared passions for music, food, entertainment and sports. The ingredients that, along with PepsiCo products, guarantee a good time. That's why PepsiCo's UEFA Champion's League sponsorship was a great opportunity to turn Pepsi and Lay's brand values into a catalyst for bringing...