STC Pay: The Contactless Eidiya

Dana Alkutoubi, Dalal Kareem

Saudi Telecom Company promoted the contactless benefits of its stc pay fintech app to boost take-up while preserving an important tradition in KSA.

Campaign details

Brand: STC PayBrand owner: Saudi Telecom CompanyLead agency: Wunderman Thompson RiyadhContributing agency: UM RiyadhMarket: Saudi ArabiaIndustries: Telephone & internet servicesMedia channels: Content marketing, Online video, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

The 'holiday blues' were overwhelming in 2020 as a raging pandemic was sweeping the globe and celebrations were cancelled as families had to spend days in isolation. And it was no different in Saudi Arabia.

Eid, a Muslim festivity, is usually celebrated with big gatherings and the passing of...

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