Campaign details
Brand: Toyota du MarocBrand owner: ToyotaAgencies: TNC - The Next Click, MediamaticMarket: MoroccoIndustries: Eco, hybrid, electric carsMedia channels: Mobile & apps, Programmatic display, Websites & micrositesBudget: Up to 500k
Executive summary
The Moroccan market was reluctant to initiate the change towards hybrid technology – our target audience had a lot of a priori knowledge on hybrid cars.
Insights proved that users were the most prone to adopt hybrid technology after a test drive but planning test drives in the automotive industry had always been complicated....