Toyota du Maroc: Reinventing the test drive for hybrid cars

Car manufacturer, Toyota, shifted local attitudes towards hybrid cars with its reinvention of the test drive in Morocco.

Campaign details

Brand: Toyota du MarocBrand owner: ToyotaAgencies: TNC - The Next Click, MediamaticMarket: MoroccoIndustries: Eco, hybrid, electric carsMedia channels: Mobile & apps, Programmatic display, Websites & micrositesBudget: Up to 500k

Executive summary

The Moroccan market was reluctant to initiate the change towards hybrid technology – our target audience had a lot of a priori knowledge on hybrid cars.

Insights proved that users were the most prone to adopt hybrid technology after a test drive but planning test drives in the automotive industry had always been complicated....

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