Twitter: Elevator Tweets

Online news and social networking service Twitter created an on-ground experience to attract new media outlets to partner with it in the MENA region.

Campaign details

Brand: TwitterBrand owner: TwitterLead agency: Geometry DubaiContributing agencies: 815 Studios, Paris TokyoCountry: United Arab EmiratesIndustries: Websites, online services, appsMedia channels: Other & ambient media, social mediaBudget: 500k - 1 million

Executive summary

Online news and social networking service Twitter has gained popularity in the MENA region, being one of the lead social networking platforms in the world, that allows users to post and interact with messages and news 'in the now'.

Moreover, in this evolving digital era, 72% of marketing budgets are being...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands