Yas Theme Parks: Summer Says Yas!

Abu Dhabi resort attraction Yas Island created a multi-channel character-based campaign to improve visitation levels and increase revenues.

Campaign details

Brand: Yas Theme ParksBrand owner: Farah ExperiencesAgency: Momentum Abu DhabiMarket: United Arab EmiratesIndustries: Museums, attractions, librariesMedia channels: Cinema, Email marketing, Events & experiential, Online video, Outdoor, out-of-home, Programmatic display, Radio & audio, Social media, Sponsorship - mediaBudget: 1 - 3 million

Executive summary

Abu Dhabi resort attraction Yas Island has strong awareness in the region, but what people do in the summer months is entrenched in deeply ingrained habits and Yas Island was not a habit. Residents were defaulting to the same old stuff. They...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands