Shaadi.com: Fast for her
Navonil Chatterjee, Tina Sachdev and Siddhant Lahiri
Campaign details
Brand owner: People GroupLead agency: JWTBrand:Shaadi.comCountry: IndiaIndustry: Websites, online services, appsChannels used: Earned media, buzz, Internet - display, Internet - microsites, Online video, Social mediaMedia budget: Up to 500k
Executive summary
This case study describes how Indian matchmaking site Shaadi.com differentiated itself by campaigning for equality in marriage.
The world's oldest online matrimonial website, Shaadi.com, wanted to build a strong emotional connection with the modern, progressive urban youth in India...