ING: The Next Rembrandt

This case study describes how ING, a Dutch national bank, re-energised its sponsorship of art and culture in the Netherlands and strengthened its image as an innovative bank, using data and technology to create The Next Rembrandt.

ING: The Next Rembrandt

Campaign details

Brand: INGBrand owner: ING GroupLead agency 1: JWT AmsterdamChannels used: Content marketing, events & experiential, online video, public relations, social media, websites & microsites, word of mouth, advocacyBudget: Up to £500k

Executive summary

ING, a Dutch multinational banking group, has been building its credentials as innovative bank. For many years, this number-one bank in the Netherlands has been supporting Dutch art and culture. ING wants its innovative culture to ring though in each and every brand expression. But could it do this using art and...

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