A three-phase journey into the hearts and minds of Indians during the lockdown

Provides insights from over 180 conversations done by The Womb’s planners and researchers in the three phases of India's lockdown.
  • The longer lockdown period made both the change in circumstance and the evolution of the mind more pronounced.
  • The study identified more than 60 participants across 8 cities and connected with them through Whatsapp audio and video calls once at the very beginning of the lockdown, once in the middle, and then after 60 days.
  • During the initial phase of the lockdown, the blue-collar cohort expressed helplessness and fear as a result of not knowing the impact of COVID-19 and the lack of information about the pandemic.
  • Post 15 days into the lockdown, the cohort expressed that they had a...

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