Beyond the Cookie: The Future of Advertising for Marketers & Publishers

Lotame

Lotame, a data solutions company, conducted a global survey of over 1,000 marketers and publishers to understand what the future of advertising, beyond the cookie, means and how its primary stakeholders are preparing.
  • The future of digital advertising relies on a connected ecosystem that supports the open web and diverse, ad-supported content.
  • Marketers plan to spend more direct with publishers and media companies.
  • First-party data is clutch, but it’s not be-all, end-all for understanding consumers.
  • Many forms of data enrichment can fill in the gaps of the changing consumer.
  • Marketers and publishers are confident their companies are on top of privacy and some form of consumer opt-out is required to preserve privacy choices....

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Insights Team
Bray Leino

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