Communications in the post-lockdown landscape: New rules for media strategy and planning

Provides an overview of the profound changes we have seen in media consumption over the recent months of huge disruption to people’s daily routines.
  • The coronavirus crisis is far from over and it remains tricky to predict what the situation may look like next week, let alone to the end of 2020 and beyond.
  • However, in the almost three months since countries across EMEA began to introduce restrictions designed to stop the spread of the virus, strong signals have emerged which allow us to forecast with a degree of confidence how media behaviours have changed for the short, medium and relatively long term.
  • With the obvious exceptions of Out of Home (OOH) and Cinema, the lockdown period has seen significant rises in media consumption...

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