- With e-commerce sales forecasted to grow by 133% in Singapore by 2025, it has never been more important to track and optimise online performance.
- 90% of purchases begin with search and 80% of clicks remain on the first page.
- It’s imperative for you to understand where your share of voice is behind your rivals, particularly for the search terms with the most traffic....
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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