Facebook research: Diverse and inclusive representation in online advertising

Facebook

Looks at diverse and inclusive representation in online advertising.
  • In digital, as in other channels, ads are rife with under-representation of certain groups, and are also filled with stereotypes, such as portraying older people as frail, according to quantitative and qualitative research from Facebook.
  • The study of diverse representation is based on analysis of more than 1,000 video ads on the platform and data from 1,200 consumers from Brazil, the UK and the USA....

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands