From sustainability to purpose in beauty

As consumer awareness of social and environmental issues increases, steps to improve the beauty industry’s environmental footprint are progressing at a faster pace.
  • COVID-19 has introduced a new consumer consciousness that favours ‘purpose over profit’ and millennial and Generation Z consumers are driving the industry push for sustainable beauty.
  • The use of bio-based and biodegradable materials is expected to increase, in addition to more recyclable packaging materials, more recycled content usage and new returnable systems.
  • The year 2020 saw many leading players, like L'Oréal, Shiseido and Unilever, unveil new sustainability goals and product developments.
  • Economic incentives and knowledge are key to addressing retailers’ lag in adopting more sustainable practices....

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