How a safety-first strategy can help travel and hospitality brands succeed in the year ahead

An analysis of the trends in the travel and hospitality sector across fraud, viewability, and brand safety and suitability.
  • APAC saw the highest increase in ad fraud rate compared to the EMEA and NA regions.
  • Travel advertisers’ brand suitability violation rate rose by 82%.
  • Travel ads’ viewability rates lags behind major verticals....

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