- The first step in giving you brand a good sense of humour is understanding your brand’s personality type.
- If done well, humour can be a means of encouraging people to engage with difficult topics.
- The functionalities, constraints, accepted behaviours and even the filters of different social channels have become a creative breeding ground for new types of humour and, to nail the joke, brands need to know the rules.
- Humour can help brands do some brilliantly unexpected things: respond to criticism, disarm negative perceptions, change minds, convince and ultimately, perform the brand strategy equivalent of a judo flip.
- If you’re...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.