How to succeed in Singapore’s wellness market

The strategies and technologies you need to connect with wellness consumers.
  • To effectively tap into the upsurge of interest in wellness, brands need insights on consumer attitudes and behaviors – particularly on mobile, where the vast majority of consumers spend their time.
  • Singaporeans across the generations and genders, take a holistic approach to their and their families’ wellbeing.
  • They view wellbeing as impacting their lives in five areas: mental, emotional, physical, financial and environmental.
  • While all personas had these broad categories of wellness in common, the approaches and choices made to fulfilling those needs differ significantly across age cohorts....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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