Ipsos – Trust: The truth

Looks at what the survey data on public attitudes to trust from around the world actually shows.
  • The truth about trust is that trust is complex, and takes many forms (many of these forms are not in crisis or decline) and without some degree of trust society simply would not function.
  • Trust in society – despite media narratives to the contrary, social trust is not declining in a uniform manner across the world – there are clear variations in trends in trust between countries.
  • Trust in business – it is not in constant freefall around the world as some people may assume – it has periods of stability (even sometimes rises) and different patterns in different countries,...

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