McKinsey report – DTC e-commerce: How consumer brands can get it right

This report explores how consumer brands can enter the direct-to-consumer (DTC) space.
  • Now may be the time for brands more accustomed to selling through different channels to explore establishing a DTC space because of the massive increase in e-commerce activity during the pandemic.
  • While it can be valuable to build this channel for customer insights, in order for DTC to be a profit center, the economics have to be measured effectively across revenue and cost.
  • Many customer-centric capabilities are required to build out a DTC channel including investments in technology, operations, data and analytics, and an agile operating model....

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