- People will navigate their post-pandemic expectations with new behaviours that have been established throughout the pandemic, which is explored in three sections.
- Lifestyle negotiations: The key tension is how people will find balance; managing demands as well as prioritising desires and compromises that match expectations with obligations when it comes to work and relationships with others.
- Sense of novelty: Pent up demand is high for experiences that were previously taken for granted, however, that doesn’t mean consumers will return en masse to tired or uninspiring offerings in shopping, fitness & wellness and travel.
- Sense of occasion: As physical environments open...
WARC subscribers can sign in to keep reading
Not a subscriber?
WARC helps you to plan, create and deliver more effective marketing
-
Prove your case and back-up your idea
-
Get expert guidance on strategic challenges
-
Tackle current and emerging marketing themes
We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
Insights Team
Bray Leino
You’re in good company
We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.