Positive Provocation: The next stage of marketing

Marketers should embrace diversity and inclusion, grow comfortable with imperfect measurement, and consider new types of partnerships to drive growth.
  • Rather than being the responsibility of specialist task forces, enhancing diversity and inclusion should be an organisation-wide goal.
  • By accepting that data is human – and, therefore, messy and imperfect – brands can employ a portfolio approach that uses different measurement techniques to answer different questions.
  • Exploring a wider set of partnerships, such as publishers and platforms, can unleash new energy and drive sustained growth....

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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