R3's Future 40

A report on 40 emerging technology companies that are transforming how marketers drive engagement and conversion.
  • Location-based programmatic data are used to personalise the customer experience, capturing a person's attention and creating proximity with the brand.
  • Advancements in natural language processing (NLP) and AI have led to the ability of chatbots to understand hundreds of different languages and fully converse with the customer.
  • Blockchain creates systems that require fewer internal resources to achieve more transparent outcomes – it decentralises communication between different parties and documents and verifies all activity.
  • Customer experience is the battlefield for CMOs. Better marketing data will be key to reducing customer churn and increasing lifetime value by creating more...

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Insights Team
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