Signals 2021

An overview of the key consumer signals to help plan for the year ahead, following the unprecedented and transformational events of 2020.
  • The key events that shaped 2020 were: the COVID-19 pandemic, which resulted in the re-evaluation of our needs and priorities; the Black Lives Matter protests, which sparked new waves of conversation and change about social issues and racial injustice in society; and the US Presidential Election which will result in Joe Biden being sworn in as the 46th US President in January 2021.
  • In order to win in the future, brands need to learner faster than their competitors and act faster upon these learnings.
  • Brands must reflect on the events of 2020 and consider which new consumer behaviours have been...

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