Starcom: A look ahead to 2021

The need to look ahead and make sense of the cultural changes impacting business and communication has never been so vital and interesting.
  • The Starcom team have outlined five new tensions that brands will need to consider as we progress through 2021.
  • The overarching theme of 2021 that reflects the interconnected nature of these trends is surely bravery.
  • The global pandemic will again be the defining feature of 2021 and its impact has rippled across every area of our lives – the unprecedented disruption it has brought to society has highlighted many of the challenges that threaten our future.
  • The radically changing business landscape, alongside changing consumer behaviour and values, mean that brands must bravely take tough decisions, support each other and be...

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