The digital skills gap

Provides guidance for digital marketers who need to be able to not only recruit the best people, but also keep up-to-date with changes in technology and working culture in order to retain them.
  • Finding up-to-date skills is a big challenge – attract new recruits to the industry by showcasing the breadth of opportunity and educating people on why digital advertising is a fulfilling industry to work in.
  • Shortage most pronounced at junior / intermediary level – work more closely with schools and universities to communicate which digital skills will be in demand tomorrow, not just today.
  • Prominent skills gaps in areas with rapid market adoption – practical training and modernised recruitment strategies can widen the pool of suitable candidates available.
  • It’s difficult to retain highly skilled staff – focus on providing long-term...

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WARC helps you to plan, create and deliver more effective marketing

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  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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