Understanding McDonald's and Subway Customers in Australia

This infographic provides insights into the customer demographics of 125,000 Australia fast food consumers in Melbourne, Sydney, Brisbane, Perth and Adelaide based on location and mobile data.
  • McDonald's had a greater volume of footfall in Adelaide and Brisbane while Subway had a significantly greater volume of footfall in Melbourne, Perth and Sydney.
  • Higher numbers of professionals were seen in McDonald's and Subway compared to other audience segments.
  • Affluent customers were split roughly even between the two, depending on the city.
  • Higher number of females were seen in Melbourne for both McDonald's and Subway while higher number of males were seen in Adelaide and Perth for McDonald’s and in Brisbane for Subway.
  • Subway customers are more likely to use an...

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