Veganism in India: Trends and opportunities

Examines the factors leading to the growing trend of veganism in India.
  • India is demonstrating a tendency to move towards so-called “selective” or “convenient veganism”.
  • More than 50% across all age groups know about plant-based meat substitutes and are willing to incorporate them into their diet.
  • The desire for easier weight loss, concern about lifestyle diseases and the environment, and preventing cruelty to animals are reasons behind the trend....

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