Women in advertising

Ipsos Views

Media and advertising play an important role in our culture and reflect the social norms of our society.
  • While in 2011, only 26% of leading roles in movies went to women, in 2018 women represented 41% of the leading roles.
  • Through advertising, brands have the power to shift how we see each other, provide positive role models for young girls and drive change in our society.
  • The portrayal of women in advertising influences attitudes towards the evaluation of the creative and the overall feelings towards the brand....

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