Trend overview
The social media landscape is dominated by visual content. Leading platforms like Facebook, Instagram, Pinterest and Snapchat are defined by written posts, photos and videos. However, a new generation of audio-orientated apps like Clubhouse threaten that visual hegemony.
After a steady start, Clubhouse has become the poster-boy for social audio. The app, launched in March 2020, has become hot property following the arrival of celebrity participants like Elon Musk and Mark Zuckerberg. According to App Annie, Clubhouse reached nearly 13 million downloads in its first 12 months of operating, and its growth continues to accelerate. This...