Trend Snapshot: Clubhouse and the emergence of social audio

Looks at how app Clubhouse has become the poster-boy for social audio after launching in March 2020 and following the arrival of celebrity participants like Elon Musk and Mark Zuckerberg.

Trend overview

The social media landscape is dominated by visual content. Leading platforms like Facebook, Instagram, Pinterest and Snapchat are defined by written posts, photos and videos. However, a new generation of audio-orientated apps like Clubhouse threaten that visual hegemony.

After a steady start, Clubhouse has become the poster-boy for social audio. The app, launched in March 2020, has become hot property following the arrival of celebrity participants like Elon Musk and Mark Zuckerberg. According to App Annie, Clubhouse reached nearly 13 million downloads in its first 12 months of operating, and its growth continues to accelerate. This...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands