WARC Webinar: Measuring the value of attention

Professor Karen Nelson-Field, Founder and CEO, Amplified Intelligence and Jonathan Waite, Senior Director, Global Media Partnerships, Dentsu Aegis Network answer questions and help plan your attention strategy.

Presented by:

Prof. Karen Nelson-Field Founder and CEO, Amplified Intelligence

Jonathan Waite Senior Director, Global Media Partnerships, Dentsu Aegis Network

Related content

  • The WARC Guide to Planning for Attention
  • Defining the added value of attention measurement
  • Using attention to scale creative excellence at Mars
  • Attention should be the new table stakes when it comes to media measurement...

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