What's working in AR and VR

Global strategies, campaign updates and trends in AR and VR.
  • Research shows a positive effect of VR media richness on product learning and virtual tours can help the struggling travel industry.
  • Mixed reality tools can help retail outlets to maintain hygiene standards and educate children about health issues.
  • Entertainment brands can use AR to bring events to life for consumers stuck at home during COVID-19.
  • AR-enabled packaging can create a lasting connection with customers with COVID-19 seeing a shift to e-commerce and home delivery....

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WARC helps you to plan, create and deliver more effective marketing

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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