What’s working in health & wellness

Global strategies, campaign updates and trends in health and wellness.
  • Consumer healthcare brands need to prioritise brand portfolios around demand during COVID-19.
  • Brand trust has never been so important in the health and wellness category as it is right now with rising unemployment.
  • The COVID-19 outbreak has brought mental health issues into sharper focus.
  • Smart digital and app-based solutions for home and telehealth can improve the reach, efficiency and effectiveness of modern health care systems and reduce their exorbitant cost.
  • By focusing on searchability, clear information, interactivity and community, health and wellness brands can tell more authentic brand stories with smart content strategies....

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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