What's working in influencer marketing

Global strategies, campaign updates and trends in influencer marketing.
  • Marketers should prioritise authenticity over perfection in influencer marketing, partnering with authoritative and trusted influencers.
  • Influencers can help consumers discover brands via shoppable media.
  • An effective influencer can make the perfect livestream host for a brand, but at the same time can demand significant costs.
  • Working with influencers and other creators can build pre-launch buzz for big-ticket items like cars.
  • Consumers often trust the people behind the brand more than the brand itself, an insight which has influenced advertisers including UK furniture maker MADE....

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