What’s working in Instagram

Global strategies, campaign updates and trends in Instagram.
  • Instagram provides a personalised, inspiring and aspirational environment with immense scale.
  • Brands leverage the power of Instagram to reach and engage with young consumers.
  • Celebrity endorsements and influencer partnerships are at the heart of Instagram campaigns.
  • Social media effectiveness requires original creativity, while a human tone can enhance its impact....

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WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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