What's working in newsbrands 2021

Global strategies, campaign updates and trends in newsbrands.
  • Advertising against news content can improve brand trust scores and campaigns that use news brands are 74% more likely to drive market share and 58% more likely to deliver profit growth.
  • Premium online editorial can drive more attention to the digital advertising that accompanies it and credible news sites increase reach and efficiency in a brand-safe manner.
  • Ads in both print and digital news environments are more trusted than those seen in any other media and traditional channels can drive online outcomes....

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