What's working in OOH 2021

Global strategies, campaign updates and trends in OOH.
  • Research found 23% of post-pandemic UK rail travellers had researched or bought products during the journey to and from work and consumers that see outdoor ads are 63% more likely to take an online brand action.
  • Large format digital outdoor media can deliver ‘peak opportunities’ in the same way as prime time TV, with London’s Piccadilly Lights offering advertisers the “DOOH equivalent of the centre break of the NFL’s Super Bowl”.
  • Innovative and creative outdoor strategies can help gain the attention of younger audiences as well as create a cultural moment....

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