What's working in tech-enabled marketing

Global strategies, campaign updates and trends in tech-enabled marketing.
  • Digital solutions can help brands rethink social occasions and marketing technology is being viewed by brands as a key component of their recovery from the pandemic.
  • Connected packaging creates a unique opportunity for consumer engagement.
  • AI is helping brands make meaningful connections and has been used in gamification to enhance engagement.
  • Developments in ‘synthetic voice’ are accelerating and the technology is on the cusp of delivering truly dynamic digital audio ads....

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