Campaign details
Agency: The Kite Factory and Don't PanicClient: WaterAidCampaign Name: Juxtaposing the Mission to Mars with "The Girl Who Built A Rocket"
Despite living on the fourth-biggest island in the world, almost half of Madagascans have no clean water.
WaterAid's communication objective was to tell the story of the potential of the community in Madagascar, and the barriers blocking it, in a way that would drive increased consideration.
Strategy
The campaign put water at the heart of the news cycle.
With three Mars missions landing in early 2021, WaterAid identified a cultural moment with...