Weis: Hello Sunshine

Australian ice cream brand Weis used traditional channels in an innovative way to achieve unit lift and increase market share.

Campaign details

Brand: WeisBrand owner: UnileverAgency: PHD AustraliaCountry: AustraliaIndustries: Dairy products, fats, oilsMedia channels: Competitions & contests, Merchandise & free gifts, Online video, Outdoor, out-of-home, Product sampling, Radio & audio, Social media, Sponsorship - media, TelevisionBudget: 500k - 1 million

Executive summary

Weis is an iconic Australian ice-cream brand founded in Toowoomba, Queensland, in 1957. While Weis was purchased by Unilever in 2017, its previous owners had done a strong job of establishing a passion for quality ingredients in its products with little above-the-line (ATL) spend. This...

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