What we know about marketing on LinkedIn

Explores the current thinking around the subject of marketing on LinkedIn, the Microsoft-owned social network aimed at professionals.

LinkedIn, the social networking site aimed at business professionals, allows brands to set up a company page where they can post company updates, attract followers and drive engagement. Further, marketers can fine-tune their targeting by using the information available on users' profile, such as job position and industry sector. The platform, which is owned by Microsoft, offers advertising capabilities to help B2B and B2C marketers better target their audiences.

Definition

LinkedIn operates the world's largest professional network on the internet. It has over 750 million users in over 200 countries and territories. LinkedIn has also developed into a popular content platform,...

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