What’s working in consumer electronics

Global strategies, campaign updates and trends in the consumer electronics category.
  • Celebrity partnership is an effective tool to build brand love.
  • Marketing that plays it safe won’t cut through with an audience that is increasingly switching off from conventional advertising, especially in competitive categories.
  • Augmented reality opens up new possibilities to stand out.
  • A new product that truly resonates with the target audience can achieve more than a conventional typical mass-media campaign or a standard shopper promotion could do for the budget....

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WARC helps you to plan, create and deliver more effective marketing

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  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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* Top 10 brands