What's working in QSR

Global strategies, campaign updates and trends in the QSR category.
  • Consumers will remain wary of going out to eat through the end of 2020, with ongoing concerns about COVID-19 transmission in public places, making app strategies increasingly essential.
  • Brands need to drive engagement among core customers, and those that can continue to advertise in the downturn should continue to do so.
  • QSR brands should utilise social listening technology to stay ahead of trends, activating their insights with insight-driven, engaging activations which tap into a shared sense of culture.
  • Brands should consider omnichannel strategies to evolve with consumer preferences, such as click and collect....

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