WhatsApp ties Facebook for most popular platform in Chile

An overview of platform penetration and consumption in Chile between 2017 and 2019.

WhatsApp penetration has reached four-fifths (80.8%) in Chile for the first time, according to the latest data from YouGov and the Reuters Institute for the Study of Journalism. This is up from three-quarters (76.1%) in 2017.

This ties WhatsApp with the Facebook platform, which 81.0% of internet users said they had used in the past week. While WhatsApp has seen steady growth, Facebook has dipped from 82.8% in 2017.

YouTube is close behind in third, at over three-quarters (76.1%) of internet users. Instagram has seen strong growth, rising from one-third (33.1%) in 2017 to nearly one-half (48.3%). Facebook Messenger penetration...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands