Whiskas: Bring Home Curiosity

Whiskas, a cat food brand, launched a campaign in India to encourage cat adoption.

Campaign details

Brand: WhiskasBrand owner: MarsEntrant company: MediaCom, GurgaonIdea creation: Mars International India Pvt. Ltd., HyderabadMarket: IndiaSector: PetcareMedia channels: Online video, Social media, Websites & microsites, Word of mouth, influencersBudget: Up to 500k

Executive summary

While Whiskas is already the market leader when it comes to market share for Cat food in India, it is also our duty as the market leader to drive the category growth as well. India is predominately a dog market when it comes to bringing a pet to your home....

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