Campaign details
Brand: WhiskasAdvertiser: Mars PetcareEntrant: AMV BBDOPrincipal author(s): Diana Lopes, AMV BBDOContributing author(s): Cécile Angrand, Stefan Krucker, Gina Head, Mars Petcare; Eloise Hungtinford, MediaCom; Emily Brydon, Craig Mawdsley, James Miller, Richard Moloney, Maciej Stryjek and Ella Fanshawe, AMV BBDO
Introduction
Online drives two-thirds of growth in Petcare, but it's hard to stand out.
Whiskas has been learning since launching content pilot Kitten Kollege, which now needed to become an engaging, sales-driving global platform. K.I.T., Kat Institute of Technology, a Silicon Valley spin-off, had the challenge of offering a winning content...