Why continue sharing: Determinants of behavior in ridesharing services

Rocío Arteaga-Sánchez, Maria Belda-Ruiz, Alejandro Ros-Galvez, and Alfonso Rosa-Garcia

The sharing economy is revolutionizing the way consumers use goods and services. The aim of this study is to understand consumer motivations to be satisfied and to continue using ridesharing services.

Introduction

The sharing economy is revolutionizing the way consumers use goods and services. Worldwide companies such as Airbnb, Uber, and BlaBlaCar are at the top of their respective sectors in several markets. Sharing is growing in popularity today (Belk, 2014). According to the consulting firm PwC (2015), 44% of U.S. adults are familiar with the sharing economy, 18% have participated as consumers and 7% as providers, and the sharing economy will have a global market with a potential of US$335,000 million in 2025. Within the sharing economy, BlaBlaCar is among the favorite service of all users who want to rideshare...

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